About Us

Avalon Uncovered is a locally owned independent lingerie & active wear store which opened at the beginning of November 2017 in Avalon Beach by Madeleine & Neil Petersen,  a local family who have lived & raised 2 children in this beautiful part of the northern beaches since 1994. With a passion for personalised customer service, style, comfort and high-quality products, our aim is to provide a range of diverse, unique & independent brands with a keen focus on ethical & sustainable products.  The collection is focused on providing quality products that are centred on being a woman. Our aim is to adapt to our customer's needs - so if we don't stock a particular item or size, we will do our best to order it in for you.

Local Community Support

We are committed to supporting our local schools, surf clubs & sporting associations. Please come in to talk to us about potential sponsorship opportunities. Madeleine is also a committee member for the Palm Beach/Avalon Chamber of Commerce & is passionate about keeping a vibrant & community minded spirit to the retail environment of Avalon and the surrounds.